The text of the original in Russian


The idea of the restaurant «Masquerade». 


Target Audience: 

1) the business, provided people with a cargo of intellect and breeding simultaneously with the load of routine and fatigue can not turn off at the time of thinking about the cases and issues that have not only the gastronomic needs of the plan, but also the need for emotional discharge; 

2) well-known person, whose popularity does not offer the possibility to avoid unwanted attention from the public when they visit public places. 

Cuisine: a good, traditional European, in the company's menu also includes dishes prepared using old recipes. 

             Interior: heavy curtains, candlesticks, zadekorirovano room under the hall in the castle. 

Location: an old building, a style of old in the business or the historic part of a big city or suburban area. 

Music: Various «star» works, including classics, suitable for a restaurant (for example «bumblebee flight», «Saber Dance», «Adagio» from the ballet «Nutcracker», can be selected romances, «Pink Floyd» and much another, but always bright, that excites the imagination) + «gold» hits of all times and peoples. 


  The main difference (otstroyka) from the other restaurants in this market segment: 

The availability of the structure of the restaurant and the state costumiers dressing and make-up artist, a sufficiently large choice of fancy dress: from the nobles, fairy and mythological characters to the evil spirits and animals. And just like a simplified version of the costume, the various nakidok, hats, wigs and masks (for the conservative-minded visitors and for those for whom the choice of costume, because of non-traditional view, it is not possible. 

It may involve a partnership of existing firms to hire fancy dress, revenues which are seasonal in nature. 

After using the costumes to be treated UV radiation, both in the hospital. You can borrow any processing technology from firms that provide services to hire wedding dresses, etc. 

Payment of rent costumes included in the price of service (may be an entrance ticket). If you damage the costume billed in the same way as in the case of combat vessels, damage to equipment. 

  Rationale: why the idea has a chance to succeed? 

Recently opened many restaurants, ideas which are based, mainly on the diversity of kitchens of the world's peoples, that, if possible, appear not only on the menu, but also in the interior, in entertainment programs, music. Such establishments are good for meeting the requirements for admission of exquisite food in a comfortable environment for sincere conversation for business visits, but the fun does not always succeed and not to all. 

The proposed idea would give the opportunity to meet one (or more) requirements, namely - it is an opportunity for the visitors to relax, get some new emotional feelings, «put» someone of a someone's image, someone's fate, whose something in nature. 

In our everyday life, we limit ourselves seriously. We are required to contain the emotions, we are forced to put on a great number of «masks», play a huge number of «role», in order to feel comfortable in the mass of conventions and procedures to break the routine. We fear the possibility of being ridiculous and osmeyannymi. For the huge number of conditionalities imposed by society (etiquette, social status), many forget their present «I». 

Pereodevayas in an alien costume in strange clothes that violate the rule, a person violates a taboo, and the rule extends beyond the boundaries of ordinary, domestic peace within the scope of violations of the prohibitions parody. 

Carnival costume and mask will help buy the freedom of action, be direct and disguise, to appear incognito in interpersonal, and somewhere in the no personal communication. 

At all times, masquerade parties have the freedom to behave quiet extravagant and commit acts that do not correspond to the secular code of conduct. Could afford to intrigue and tease, joke and bait, without risking either your name or your reputation, because time is limited to the evening of the masquerade, and space - boundaries of the home. 
To this day, a carnival in all aspects of light, to keep this laudable custom, there is time for freedom, when people are very strict rules allow yourself madness. 

From the poem MY Lermontov «Masquerade»: 

  «Under the guise of all ranks are equal, 

A mask nor soul, nor the rank not - there is a body. 

And if the mask features utaeny, 

So take off the mask with a sense of courage ». 

   All psychological problems of modern humans arose from the conflict of consciousness (rational) and unconscious (emotions). If the conflict of consciousness and subconsciousness, not solve, they are forced to be resolved in favor of the unconscious, through the creation of a neurosis. 

The stronger the conflict, the greater the difference in the behavior of man in sober mind and the same person in a state of drunkenness when «denied brakes». All've seen metamorphosis, when mannered, friendly people, after the adoption of strong drinks started to behave quite differently. The next day, along with the physical hangover, usually comes a moral hangover, and people are beginning to fret remorse and shame, which further exacerbates the existing conflict management, and emotion. In some cases, people get up to their social status, career, relationships can be forced to simply abandon the holidays at all. Living it, while devoid of emotional unloading and artificially «old» in emotional terms. And those who do not refuse to holidays, metamorphosis continues to worsen, which did not lead to happy results. 
     In order not to increase conflict management, and emotions need to forgive myself yesterday behavior, but this is not always and not all easy. In the case described by me at the restaurant all the visitors already have a rehabilitative «otmazka», allowing «forgive» itself. If that, in his defense is always possible to say: «This is not me - this is what I estimate». There is nothing wrong with that. On the contrary, this will at least sometimes to stay free from it. 
      Restaurant «Masquerade» - this is a holiday, the protection of everyday life, freedom from prejudice, communication, intrigue, unbridled joy, the opportunity to be a real example of someone else's role, someone else's image, it shows the game! 
    For anonymity costumier all this becomes possible. The main thing here dress code - fancy dress, because, without masks and costumes do not get a game and visitors to remain bystanders. 
Bashful bachelor party may be deceivers elegant, restrained ladies - ardent courtesan, office clerk - a blue blood aristocrats, director of the company - Mephistopheles! 

Some examples from the life of the community, confirming «positive» masquerade: 
     1). Thirst transformation involves thousands of people from all over the world every year in the city of Venice Theater, a unique «Venetian Carnival», which includes fantasy, desire for change and a fresh wind, breaking routine. 
  2). Elena Ankudinova, historian: «give public masquerades, and private individuals. In 1829 granted the privilege retired Colonel Engelhardt suit in St. Petersburg public masquerades pay for entrance to the house of his wife on Nevsky Prospect. These representations were visited by higher capital society, arranged perfectly and brought Engelhardt large income. In short, masquerades were very popular. Even this, as we now think that the harshness of the Emperor Nicholas I was a big fan of masquerades, which were given a theatrical direction. Apparently, he knew about the famous words of Catherine: «The people, who sings and plyashet, evil does not think». Come the twentieth century, if not destroyed masquerades at all, then at least substantially reduce their popularity. War, Revolution and then it's done «defeat». In society there other issues and other ways to solve them ». 
         After opening in the house of masquerades Engelhardt, one of the journalists, but for promotional purposes, wrote: "Here is a taste of the temple, the temple of excellence, is open to the public! All that invented the luxury that has gained sophistication of communication is linked here. Thousands of candles lit in rich bronze chandeliers and reflected in the mirrors, the marble and parquet. Excellent music greatest sound in the vast halls ... " 
     In masquerade Engelhardt could come from anyone, paid for the ticket. Therefore, it was attended by representatives of higher light and broad sectors of the city, which is also made in the style of a certain share of liberty. 
    One of Dolly Fikelmon - wife of the Austrian envoy by the name change was accompanied by Mademoiselle Timashevoy to masquerade as masked Empress Alexandra Fyodorovna. In her diary she describes the visit: "The queen laughed, like a child, but I was scared, I was afraid of any intsindentov. Her elbow and the pressure is not a lot of respect, than any other mask ..." 
     Masquerade created for all its participants the opposite situation of household etiquette secular environment in which all of itemized and predictable and, moreover, strictly означены costume. 
     In a hierarchical social structure means a suit, therefore, implies a change of costume and changing social roles. 
     If the everyday life of someone else's toilet costume is not in keeping with the social status of looked almost insultingly, the Masquerade is changing, it was legitimate, given the opportunity, pobyv wearing another man, to forget for a while about his own social role. 

Not particularly big, but still a little example of his own life: 

After graduation in 1990 I came to the team as an engineer-surveyor. Corporate festivals just disappointing. It all comes down to eating the food and drink strong drinks, and then started talking intoxicated by all the well-known algorithm (in the sequence, and now, not sure): work, politics, women (men), which often ended in conflict and damaged mood, because smakovanie problems state of intoxication is not their decision. 

I'm from the school time to save a few fancy dress (Gypsy, dymkovskaya toys, Leshy, Baba Yaga). Once a few people (Action Group) have entered into holidays costumes, they have a really fun, despite the fact that people working in teams, were very different generations. Fun all the united team and become more united and on weekdays, a sort of «corporate», as reflected in the work. These festivals were waiting. 


I very much want to «reviving» the idea!